Senior Brand Manager

Location: New York, NY
Industry: Spirits
Compensation: 150k-160k
Employment Type: Full-Time | In-House | Hybrid

About the Role
Amazing Global liquor Brand that is growing at the speed of light with an full-inhouse team!
Our client a global wine and spirits company is seeking a Senior Brand Manager with a proven track record in alcoholic beverage marketing. Reporting to the Global Director of Marketing and Communications, the Senior Brand Manager will play a pivotal role in designing and executing consumer-centric brand plans, integrating social media and influencer marketing, digital strategies and retail/on premise initiatives that drive brand awareness and sales across all U.S. markets and channels. With a deep understanding of consumer dynamics, trade and sales drivers, this role will support brand growth in a highly competitive environment.

Responsibilities:
Develop and execute annual integrated brand plans designed to drive sustainable growth in line with strategic objectives, collaborating with PR, content, merchandising, sales teams and other internal stakeholders
Create a streamlined brand planning process that aligns with established lead times to effectively meet business requirements and address the needs of internal and external stakeholders
Manage execution of disruptive, results-oriented social media, influencer, digital, merchandising and omnichannel programs that drive consumer engagement and bolster sales
Act as a key strategic partner to the Global Director of Marketing, ensuring seamless project alignment, effective problem solving and timely progress updates
Lead and mentor marketing professionals, fostering a collaborative and results-oriented work environment within the team and across departments
Lead development and execution of social media and influencer strategies, creating engaging, conversion-focused content that enhances digital ad performance and strengthens social media presence
Ensure a cohesive brand voice, messaging and visual identity across all channels
Collaborate with sales team to create effective tools that drive brand growth in all channels
Provide ongoing support to the sales team by delivering tailored brand assets and innovative tools to drive engagement and maximize brand impact in the market
Analyze consumer and market data and competitor activities to identify opportunities; utilize insights to inform decision making
Establish KPIs to measure the success of brand initiatives; analyze and report on campaign effectiveness and brand performance, providing actionable recommendations to senior leadership

Qualifications & Experience: 
7+ years’ of marketing experience, with expertise in digital and earned media strategies 
Proven success in developing and implementing marketing campaigns that drive growth and enhance brand loyalty 
Spirits industry knowledge, with understanding of both the US 3-Tier system and trade marketing Skills.

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