Head of Digital
Location: New York, NY (Hybrid)
Industry: Private Equity | Retail, Fashion, Consumer
Compensation: 380-450k + Bonus & Equity
Employment Type: Employee, Full-Time
About the Role
About the Role
The head of digital is the senior-most digital leader across a portfolio of 10 retail and fashion brands. This executive is responsible for architecting and executing a unified digital vision that accelerates growth, modernizes operations, and maximizes enterprise value ahead of exit events.
This role partners directly with portfolio company CEOs, CMOs, CTOs, and the PE Operating Partner team to drive measurable improvements in digital performance, customer experience, and omnichannel profitability.
This is a high‑leverage, high‑visibility role for a digital operator who can move seamlessly between strategy and execution, influence without authority, and deliver ROI across diverse business models.
Key Responsibilities
Key Responsibilities
- Build and own the digital transformation roadmap across 10 retail and fashion portfolio companies.
- Establish shared digital standards, KPIs, and operating frameworks to drive consistency and scale.
- Identify cross‑portfolio synergies in technology, data, media buying, and customer experience.
- Oversee e‑commerce strategy, site performance, conversion optimization, and digital merchandising.
- Partner with retail leadership to integrate digital and physical experiences (BOPIS, clientele, loyalty, CRM).
- Drive revenue growth through performance marketing, lifecycle marketing, and digital acquisition.
- Evaluate and optimize the digital tech stack across the portfolio (CMS, CDP, CRM, ESP, analytics, martech).
- Lead platform modernization initiatives, including replatforming, data unification, and automation.
- Build a unified measurement framework across all brands.
- Implement advanced analytics, attribution modeling, and customer segmentation.
- Translate insights into actionable strategies that improve LTV, CAC efficiency, and retention.
Brand, Content & Experience
Brand, Content & Experience
- Elevate digital brand expression across web, social, mobile, and emerging channels.
- Oversee content strategy, UX/UI standards, and creative performance optimization.
- Partner with the PE Operating Partner team to define value‑creation initiatives and track impact.
- Lead digital due diligence for new acquisitions.
- Prepare digital transformation narratives and KPIs for board meetings and exit processes.
Qualifications & Skills
Qualifications & Skills
- MBA
- 15+ years of digital leadership experience across retail, fashion, consumer, or DTC.
- Proven success scaling e‑commerce and omnichannel businesses.
- Deep expertise in martech, analytics, digital product, and performance marketing.
- Experience influencing senior executives across multiple business units or portfolio companies.
- Strong operator mindset: able to diagnose, prioritize, and execute at speed.
- Exceptional communication, stakeholder management, and change‑leadership skills.
- PE or high‑growth environment experience strongly preferred.
APPLY NOW
Interested in the Opportunity?
If you believe your experience and background align with the role, we invite you to apply. Email your resume and the position you’re interested in to our team, and we’ll review your information and be in touch to discuss the opportunity and next steps. Know someone perfect for this role? Share this opportunity with them.
hello@phifercompany.com